Business Case

•        Introduction ABC Company’s main business goal is providing educational software on portable devices to key stage 4 students. The CEO, Steven believes that the firm should create a sex educational product to support for teaching students from 14-16 years of age by providing issues relating to human sexuality and other aspects of human sexual behavior.

•        Business Objective ABC Company‘s strategic goal is the combination between education and profitability. The SES (Sex Educational Software) project can satisfy these goals by increasing students’ awareness in sexuality by providing necessary information. The SES project will be a hot application on portable devices because this software provides a new solution in teaching sex education to students by using games and visual aid to stimulate them to learn this field. Therefore, the ABC Company will improve profitability by selling the copyright of this product.

•        Current situation and problem/ Opportunity statement Sex education is a heated issue in many countries. However, teaching sex education in school for students is not effective because the content of sex education lessons is boring and teenagers are not confident to ask teachers about contraception. It leads to negative results in society such as sexual transmitted diseases, unplanned pregnancy. This is an opportunity to provide a new method to learn sex lessons by using visual aid and games on portable devices. It will help students learn more effectively.

•        Critical assumption and Constraints The proposed SES must be a valuable asset for ABC Company. It must be sold at least 20 copies per month in order to pay for itself within one year. The Project manager and project team must put their all energy to finish this project on time. The software must be user-friendly and contain valuable educational information as well as experience. It must be run on many kinds of platform of portable devices.

•        Analysis of options and Recommendation There are three options to addressing this opportunity: §  Developing the software which can be run on Android and iOS platform. §  Developing the software which can be run only on Andoird platform. §  Developing the software which can be rune only on iOS platform. We believe that option 2 is the best option after discussing with stakeholders.

•        Preliminary Project Requirements The main features of the SES are: §  Providing pictures, information to illustrate for sex education lessons. §  Providing puzzle games, quizzes to help students check their knowledge. §  Providing articles have sex education content and permit students to download file in PDF format. §  Providing blogs allows students and experts to articulate their own opinions. §  Providing information about the reality that young people currently experiencing such as: sex transmitted diseases, birth control... §  An “Ask the Expert” features to help students understand deeply by asking experts.

•        Budget Estimate and Financial Analysis The project manager works about 20 hour per week for a month and other project team members work about 60 hour per week for a month. The project manager and other project team members would earn 50$/hour and 70$/hour respectively. Customers would not be charged for their assistance. Therefore, the budget estimate for entire project is 20.800$. The maintenance costs are 4.000$ for each year which include updating information and coordinate the “Ask the Expert” feature and online articles. Project benefits are based on license fee which is 2$/copy if customers want to use a full version. If one company want to advertise on this software they have to pay 1$/ pixel/3 months.

•        Schedule Estimate The project would be finish within 1 month. Therefore, the project team should be hard-working to complete on time.

•        Potential Risks There are some risks in this project. The crucial risk is a lack of interest in the new software by teenagers in sex education lessons and the software can not be sold as expectation. It will lead to the main business risk which is extending the payback time.